Hospitality & Travel
Propensity and attribution models that identify guests most likely to convert on specific offers, optimise media spend, and measure channel performance against incremental revenue.
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Industry overview
Hospitality sales analytics and campaign optimisation systems that score conversion propensity by segment, optimise media spend allocation, and measure the incremental revenue contribution of each marketing channel.
At a glance
Hotel sales and marketing teams operate with limited budgets and imperfect attribution. Which promotional rates actually drive incremental bookings versus cannibalising direct bookings that would have occurred anyway? Which feeder markets respond to which offers? Which channels have the best cost-per-booking for each segment? Data analytics answers these questions consistently rather than anecdotally.
We build conversion propensity scoring models that identify guests and accounts most likely to respond to specific offers. Campaign spend optimisation tools allocate budget across channels based on predicted cost-per-incremental-booking. Attribution models separate genuine marketing-influenced bookings from organic and brand-search bookings. Retention campaign design tools identify guests approaching an anniversary, a declined re-booking, or a lapse in stay frequency — and trigger targeted re-engagement offers before the relationship deteriorates.
Key capabilities
Engagements are scoped to your business context — these are the core capabilities we bring to hospitality & travel clients.
Conversion propensity scoring by segment and offer type
Media spend optimisation across digital and direct channels
Attribution modelling for incremental vs. organic booking separation
Customer acquisition cost analysis by market and channel
Retention trigger identification and re-engagement campaign design
Campaign performance dashboards with revenue attribution
Work with us
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