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ARRAYMATIC

ArrayMatic Technologies

B-23, B Block, Sector 63, Noida, Uttar Pradesh 201301

[email protected]

+91-9555505981

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HomeServicesWeb DevelopmentContent Management Systems (CMS)

Web Development

Content Management Systems (CMS)

Headless CMS implementations and custom content platforms that give editorial teams full control without creating engineering bottlenecks for every content update.

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What it is

A content management system (CMS) is software that separates content creation and storage from presentation, allowing non-technical editors to create and publish content without engineering involvement. Headless CMS architectures deliver content via API to any frontend or channel.

What you get

  • Headless CMS implementation (Payload, Sanity, Contentful, Storyblok)
  • Custom content modelling aligned with editorial workflows
  • Visual block builder for marketing page composition

Content that editors can manage without engineering involvement

The CMS decision is one of the most consequential in a web project. Get it right and editorial teams publish independently, A/B test landing pages, and localise content without a developer ticket. Get it wrong and every content change requires a deployment, editors work around a CMS that does not match their workflow, and the platform becomes a bottleneck.

We implement Payload CMS for projects that need deep custom data models and tight Next.js integration, Sanity for teams that prioritise editorial experience and real-time collaboration, and Contentful or Storyblok for enterprise deployments with multi-language, multi-region requirements. The choice depends on your content model complexity, editorial workflow, and frontend architecture.

Content modelling is where most CMS implementations go wrong. We invest time in mapping your actual content types, relationship structures, and editorial workflows before committing to a schema — because restructuring content models after a CMS is in production is expensive and disruptive.

Key capabilities

What we build for you

Each engagement is scoped to your requirements — these are the core capabilities we bring to the table.

Multi-language and localisation support

Draft/publish workflow with content versioning

Media asset management with automatic image optimisation

Webhook-based cache invalidation for instant content publishing

Role-based editorial access control

Our process

Discovery to deployment

A structured, engineering-led approach that moves from understanding your goals to a production system — with no handoff surprises.

Typical engagement

8–16 WEEKS

01

Discovery

We map your goals, constraints, and existing infrastructure. Scope is defined and success criteria agreed before any development begins.

Requirements workshopTechnical audit
02

Architecture

We design the technical approach, select the right tools, and produce a milestone-driven delivery plan with no ambiguity.

Stack selectionDelivery plan
03

Build

Iterative development with regular demos. Code reviews, test coverage, and documentation happen in parallel — not at the end.

Sprint cadenceCode review
04

Deploy

Production release with monitoring setup and handover documentation. We stay close during the first weeks post-launch.

CI/CD pipelinePost-launch support

A headless CMS stores and delivers content via API, with no assumption about how it will be rendered. Your frontend fetches content and renders it however it needs to. A traditional CMS like WordPress couples content storage with a specific rendering layer (PHP templates). Headless offers more flexibility for multi-channel delivery, better frontend performance, and modern deployment, but requires a separate frontend build.

Yes. WordPress has a REST API and XML export that allows content migration. The migration process covers: post and page content, media assets, taxonomy and categories, custom post types, and URL mapping for SEO. The editorial workflow and plugin functionality that teams rely on needs to be mapped to equivalent headless capabilities during scoping.

We write editor documentation for every CMS implementation: how to create and publish each content type, how to upload and manage media, how to use the block builder, and how to manage drafts and scheduling. We include a recorded walkthrough and a live training session as standard deliverables.

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Share what you're building — we'll respond within one business day with questions or a proposal outline.

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